when creativity meets business strategy.
Based in Paris, I help brands build coherent universes, spanning identity, art direction and digital experience, that create both cultural and commercial value.
art direction applied, WEBSITE DESIGN, COMMUNICATION and ads campaign.
For JEANET, a handmade-in-Paris brand, I worked on the development of a cohesive digital and visual identity.
I designed the website to translate the brand’s craftsmanship and aesthetic into a clear, minimalist online experience.
Alongside this, I support the brand’s marketing campaigns, from creative conception to execution, including the strategic management and piloting of Meta Ads.
My role also includes the creation and ongoing supervision of the art direction, ensuring consistency across digital touchpoints and campaigns while aligning creative choices with performance and brand positioning.
Landing page of jeanetstudio.com
Product page on jeanetstudio.com
Instagram account of JEANET
Mobile landing page of jeanetstudio.com
Product page on jeanetstudio.com
BUILDING IDENTITIES THAT CONVERT, ADS CAMPAIGN, AND E-COMMERCE MANAGEMENT.
Through zenar., I developed a hands-on experience in building and managing a digital brand from the ground up.
I worked on brand positioning and visual identity, created and managed the e-commerce website, and oversaw the end-to-end setup and optimization of Meta and Google Ads campaigns.
This project strengthened my understanding of how branding, creative direction and performance marketing interact within an online retail environment, from traffic acquisition to conversion optimization.
I also strengthened my ability to analyze market dynamics and pricing structures through continuous, agile iteration and testing.
Beyond execution, it provided a concrete grasp of consumer behavior, testing methodologies and data-driven decision-making and skills directly applicable to other marketing contexts, as fashion and textile industries.
Landing page of zenar.shop
First campaign ad visual
Second campaign ad visual
During a one-year work-study program at La Deux Cinq, I contributed to the brand’s strategic development through marketing, content creation and brand strategy.
I worked on social media content, designed branded goodies, and co-developed the brand’s tone of voice with the co-founders, ensuring consistency across all communication channels.
Alongside creative work, I was involved in commercial operations and the optimization of sales processes in close collaboration with the founding team.
BRAND STRATEGY, MARKETING AND TONE OF VOICE APPLIED TO COMMERCIAL STRATEGY
Visual made for trade marketing/B2B context
Example 1/2 of “Coup de pression” instagram posts
Example 2/2 of “Coup de pression” instagram posts
Outro of instagram reels posts